Market Entry Strategy for European Expansion
In-Depth Market Analysis: Identify high-potential opportunities in solar, wind, energy storage, and smart grid technologies
Regulatory Compliance: Navigate EU directives (e.g., REPowerEU, Green Deal) and national policies to avoid legal pitfalls
Site Selection: Evaluate optimal locations for manufacturing facilities or R&D centers based on cost, logistics, and talent pools
Strategic Partnerships and Alliances
Government Collaboration: Leverage our network with EU institutions, Dutch ministries, and agencies like the Netherlands Foreign Investment Agency (NFIA)
Industry Networking: Connect with European tech leaders, universities, and energy providers to accelerate innovation
Unmatched Expertise in EU Energy Policy
Our team includes former government officials and policy experts based in *The Hague* and *Brussels*, ensuring up-to-date insights on EU energy regulations.
China-Europe Collaboration Specialists
We understand the cultural and operational challenges of cross-border partnerships. Our *localized approach* ensures your needs are communicated effectively to European stakeholders.
End-to-End Project Management
From feasibility studies to execution, we oversee every phase of your expansion, minimizing risks and delays
Exclusive Client Focus
We work with *one client at a time*, dedicating our full resources to your success
Dennis de Mol
Managing Partner
Dennis de Mol is an intuitive entrepreneur with a strong background in establishing and managing international business operations. Drawing on extensive experience in marketing and communications, he possesses a deep understanding of navigating diverse European markets.
Dennis has practical experience in building cross-border ventures, including setting up specialized production facilities and organizing distribution networks across multiple European countries. This background provides him with firsthand knowledge of the collaboration, linkages, and organizational structures necessary for international success. His current activities in e-commerce further enhance his expertise in modern market strategies. Dennis applies his entrepreneurial insight and operational experience to help businesses successfully transition and thrive in the European landscape.
Frans van den Berg
Managing Partner
Frans van den Berg is a driven, extroverted, and helpful member of the team, focused on fostering connection and improving results over both the short and long term. He enjoys taking on challenges and is known for being a pleasant collaborator. Frans concentrates on the energy and material transition, emphasizing societal relevance and the essential balance between ecology and economy.
A visionary and results-oriented advisor, Frans excels at developing applicable and supported solutions within complex situations. He brings perspective, a sense of humor, and a pragmatic approach grounded in trust and collaboration. His expertise spans general management, strategy development, HRM, project and change management, process improvement, managing complex organizations, international collaboration, and business development.
Dennis de Mol
Managing Partner
Dennis de Mol is an accomplished entrepreneur and strategic leader actively shaping Europe’s energy future as a key member of the commission behind Europe’s largest onshore energy park—a landmark initiative accelerating the continent’s path to renewable independence and energy sovereignty.
With deep expertise in energy transition and infrastructure development, Dennis brings a rare combination of financial acumen, operational rigor, and cross-border execution experience. His track record includes scaling capital-intensive ventures across industrial and logistics sectors, delivering value across the asset lifecycle—from early-stage development to institutional investment readiness.
His leadership extends into investor strategy and international market alignment, supported by long-standing relationships across Asia that facilitate global capital flows and East-West collaboration. Dennis excels at bridging commercial growth with ESG-aligned objectives, making him a trusted partner in structuring and executing complex, multi-jurisdictional energy projects.
At the intersection of innovation, infrastructure, and impact, Dennis plays a pivotal role in advancing scalable solutions for the low-carbon economy.
Frans van den Berg
Managing Partner
Strategic Leadership & Energy Transition Advisor
Frans van den Berg brings deep expertise in strategic leadership, large-scale organizational transformation, and international market entry. With nearly 26 years of service in the Royal Netherlands Navy—culminating in spearheading its comprehensive reorganization—he has firsthand experience in navigating complex institutional change. Frans led the Navy’s shift toward a modern, output-driven model, demonstrating his ability to streamline intricate systems and drive performance under pressure.
Leveraging this background, Frans now focuses on bridging innovation and opportunity—particularly in the renewable energy sector. He specializes in connecting Chinese clean-tech pioneers with European markets, facilitating strategic partnerships grounded in mutual trust and practical execution. His pragmatic, results-oriented approach ensures effective collaboration across cultures and sectors, enabling businesses to successfully establish and scale operations in Europe.
A strong advocate for the energy transition, Frans is deeply committed to supporting both the Netherlands and Europe in achieving their sustainability goals. He understands the delicate balance between ecological responsibility and economic viability, and he works closely with clients to develop solutions that are not only innovative but also commercially sound and scalable.
With a solid foundation in strategy development, international cooperation, and process optimization, Frans plays a vital role in helping organizations navigate transformative change and contribute meaningfully to the future of clean energy.
Michelle Chen
Associate Partner
Michelle has over 20 years experience of business development, partnership development, investment, IP commercialization, business proposition and marketing in diverse sectors. Within the diverse sectors IT, consumer electronics, life science of international companies such as Alibaba, LG Electronics, Elsevier and Seagate Technology, Convergence Partners, she has accumulated solid experience in market validation, market entry and development strategy and business development.
She was instrumental in establishing Alibaba`s extensive ecosystem in the EMEA market. She has a multicultural background and extensive experience of working across APAC and EMEA regions. Michelle holds a degree in Business Administration, Marketing and Public Relations from Shenyang Normal University and Tsinghua University.
Specialties: ECO system establishment, Business Development, Project Management, Process Improvement, Marketing
Martijn van Helvert
Associate Partner
Public Affairs & Strategic Advisory
Martijn van Helvert is a strategic public affairs advisor with a deep understanding of the political, regulatory, and societal dynamics that shape business outcomes—particularly in complex, high-stakes environments. As a key member of *Meines Holla & Partners*, he supports companies and investors active in critical sectors such as energy, infrastructure, and sustainability, helping them navigate legislative change, stakeholder pressure, and geopolitical risk.
Martijn specializes in transforming political uncertainty into strategic opportunity. Whether advising on mergers and acquisitions, regulatory developments, or crisis response, he brings clarity to intricate policy landscapes through rigorous analysis, targeted stakeholder mapping, and proactive engagement strategies. His work ensures that clients are not only prepared for political shifts—but are actively shaping the environment in which they operate.
With extensive experience in both systematic public affairs and high-impact lobbying campaigns, Martijn understands when early dialogue can prevent disruption—and when decisive, coordinated action is required to protect interests. He has played a central role in several politically sensitive transactions across Europe, where regulatory scrutiny and public sentiment can make or break deals.
His insight spans national and EU-level policymaking, with a particular focus on the evolving regulatory frameworks impacting the *energy transition*, infrastructure investment, and industrial competitiveness. Martijn provides clients with a clear view of upcoming political trends, the positions of key decision-makers, and how sector-specific regulation is likely to evolve—enabling informed, forward-looking business decisions.
At the intersection of government, business, and society, Martijn helps organizations build resilience, credibility, and influence—ensuring long-term success in today’s dynamic political climate.
Paul Ni
Associate Partner
Paul Ni is a distinguished technology and business leader with over 15 years of experience in the photovoltaics industry, complemented by more than a decade in senior management roles. He holds a Ph.D. in Particle Physics and Nuclear Physics from the Chinese Academy of Sciences, as well as an EMBA from the Yangtze Business School, allowing him to seamlessly integrate deep technical knowledge with strategic leadership.
Throughout his career, Paul has been at the forefront of innovation in high-efficiency solar cell technologies, including PERC, TOPCon, and HJT. He has led teams that developed over 40 products and filed more than 500 patents, with 200 of those being international inventions. His pioneering work has significantly enhanced the efficiency and reliability of solar modules, driving cost reductions and advancing sustainability within the sector.
As a respected figure in the renewable energy field, Paul has participated in visiting professorships, served on expert panels for national science foundations, and contributed to major international R&D initiatives. His expertise extends to standardization, product strategy, and government-funded innovation projects.
At mbpartners, Paul leverages his extensive background in technology development, product management, and business operations to empower clients in fostering innovation, scaling R&D efforts, and achieving sustainable growth in competitive global markets.
Emma Fang
Associate Partner
Emma Fang brings extensive international sales and business development experience, particularly within the renewable energy sector. With a strong background in managing relationships with global clients, including EPCs, installers, developers, and distributors, she excels in navigating cross-border collaborations.
Emma has direct experience engaging with European markets, having conducted customer visits and market research in countries such as Germany, the Netherlands, Romania, Spain, and Greece. Her expertise includes identifying customer needs, negotiating contracts, managing key accounts (including OEM/ODM partners), and understanding market trends and policies critical for successful international expansion. Fluent in Chinese, English, and Korean, Emma possesses excellent communication and negotiation skills essential for building strong linkages between Chinese companies and their European counterparts.
Greggy Gatal
Associate Partner
Greggy leads our digital marketing efforts, drawing on extensive experience as an entrepreneur in the digital space. As the Founder of a digital marketing agency serving global clients, he possesses firsthand expertise in developing and executing online strategies internationally.
His political experience includes chairing the ICT Committee during his time as an elected government official (City Councilor) in Tagbilaran City, Philippines where he authored ordinances granting incentives to businesses using renewable energy.
This diverse experience complements his proven ability in business development and team building from his corporate experience and local business operations. Greggy holds a degree in Philosophy from the University of the Philippines.
Phone : +31623880288
Email : [email protected]